How to Choose the Right Location for a Car Wash

Thinking about starting your own car wash business?  Maybe going over Rich’s Car Wash prices has got you thinking it’s a good idea to get in the business yourself. A lot of factors come into play of course, but like any other business, it really comes down to location, location, location.

Does the Site Get Traffic?

Car wash services are often located along highways and busy roads. If you want to attract visitors, make sure that it’s accessible and frequented by cars. You can get traffic count for roads from the local or state governments.

And if you’re franchising the company will give you a hand with these figures. Aside from a busy road, check the traffic speed too as slow traffic can pull in more vehicles. 2 and 4 lane roads also generate more customers.

Target Market

Choose a location with middle class to upper middle class demographics, as they have the means to spend money on a regular car wash services. This is crucial and is something you’ll need to consider if you’re going to get into the car wash business.

You’ll also want to take a look at the population density. The higher the local population the bigger your potential customer base is. There is no point opening a business in sparsely populated areas as you will not get your money back.

The bottom line is your chosen location must have a sizable population, you won’t make enough revenue to cover the cost of your investment, let alone make a profit from it.

Check the Competition

Are there other car wash service centers in the area? Whether it is a nationally recognized name or a local car wash, it is best to avoid competition especially if it’s been there for a while.  

It is better and more practical to choose a location that’s under served, this way you can focus on serving the needs of the people there without worrying about losing revenue and customers to the competition.

It’s also a good idea to find a location that is near shopping malls, town centers, retail outlets etc as people will frequent those areas and increase your potential customers.


Have you noticed that Super Star Car Wash prices have managed to remain competitive through the years? That’s because the company picks the right spots to do business in. By following the tips in this article you’ll be able to do the same.

Category: Top Car Wash

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